Global floriculture market to touch USD 118.95 billion by 2032

Nursery Today    23-May-2025
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Geneva: The global floriculture market has been flourishing with an abundance of opportunities. In 2024 it was valued at USD 63.79 billion; the market is likely to grow at rapid speed. It is expected that it will reach USD 118.95 billion by 2032. It means the annual growth rate is 8.1%. It is possible due to urbanization, an increase in incomes, and the choice of people to make the atmosphere eco-friendly through sustainable floral products.
 

Major players like Dümmen Orange, Syngenta Flowers, Ball Horticultural Company, Afriflora Sher, and others are expanding their reach through innovation, partnerships, and acquisitions to meet growing global demand. Europe and North America dominate with over 50% of the market share, thanks to a strong demand for ornamental plants. However, the Asia-Pacific region is expected to grow the fastest, supported by increased government investments in infrastructure, especially airports in China and India.

Vietnam is emerging as a key exporter due to favorable climate and horticultural investment. Japan is seeing rising demand for eco-friendly and ethically sourced flowers, while South Korea is focusing on digital platforms for floral retail.

 

Thailand is using its rich floral culture to boost tourism and local economies. Singapore is integrating floriculture into its urban development, enhancing green spaces. In the U.S., e-commerce is driving floral sales with more convenience and variety. China’s urban expansion is increasing the use of ornamental plants in homes and offices.

 

Meanwhile, European nations are focusing on sustainable floriculture, using recyclable and biodegradable materials to reduce environmental impact. This global shift shows that flowers aren’t just for beauty—they’re blooming as a sustainable business opportunity.