Reverse Trade Mission strengthens ties between Australian traders and global markets

Nursery Today    28-May-2025
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Queensland: Australian horticulture has been booming at the moment. It is said that around 40 buyers from 12 countries are expected to land in Southern Queensland in the 2025 Reverse Trade Mission. This event is likely to further escalate trade connections between Australian growers and other nations. Buyers from several countries, such as Taiwan, Malaysia, Singapore, UAE, Japan, Korea, the Philippines, Indonesia, Thailand, Fiji, Saudi Arabia, and Hong Kong, will visit vegetable farms; they will see the processing of plants and other horticulture practices.
 

Starting on Thursday, 29 May, the mission ends on Wednesday, 4 June, with a special Knowledge Exchange Breakfast Forum sponsored by the Australia-Japan Horticulture Showcase. After this, buyers will enjoy the Ausveg Fresh Produce Showcase, featuring top-quality Australian horticultural produce. The event wraps up at the Brisbane Convention and Exhibition Centre with the official opening of Hort Connections 2025, the Southern Hemisphere’s largest horticulture industry conference.

Ausveg CEO Michael Coote said the Reverse Trade Mission is vital to growing ties between Australian vegetable, onion, and melon growers and international buyers. “Australian horticulture is known worldwide for its high-quality produce. This mission gives buyers a close look at our world-class growing and processing,” Coote said.

 

Australia has made rapid progress in the horticulture sector. Last year it exported horticultural products worth about A$2.8 billion, including 200,000 tonnes of fresh vegetables worth A$235 million. Ausveg Hort Innovation, the Australian Government, and Austrade support the Reverse Trade Mission. Their relentless efforts have made Australia a significant horticulture exporter worldwide.